January 6, 2010

Ancestry.com Inc. Reports 17% Subscriber Growth in 2009 Fourth Quarter

PROVO, Utah, Jan 06, 2010 /PRNewswire via COMTEX News Network/ -- Ancestry.com Inc. (Nasdaq: ACOM) today reported that it added approximately 165,000 subscribers in the fourth quarter ended December 31, 2009, finishing the year with 1,066,000 million paid subscribers. The end of year subscriber number is 17% higher than the 914,000 paid subscribers reported at the end of 2008. Fourth quarter additions were up 15% from the 144,000 added in the 2008 fourth quarter. Monthly subscriber churn(1) for the 2009 fourth quarter was 3.6%, compared to 4.0% in the prior year fourth quarter.

"Our subscriber results cap an outstanding year for Ancestry.com," said Tim Sullivan, CEO, Ancestry.com. "We are following a very simple set of strategies to build our business: expand our collection of content, improve the product experience, and increase category awareness. If we continue to succeed on these fronts, we'll continue to add satisfied subscribers and enjoy good opportunities for future growth."

Ancestry.com anticipates reporting its full financial and operating results for the 2009 fourth quarter and fiscal year in the second half of February 2010. The subscriber results were released in conjunction with the Company's appearance today at the Citi Investment Research 2010 Global Entertainment Media and Telecommunications Conference in San Francisco, California.

About Ancestry.com

Ancestry.com is an online resource for family history and has digitized and put online over four billion records over the past twelve years. Ancestry users have created over twelve million family trees containing over 1.25 billion profiles. Ancestry.com has local Web sites directed at nine countries, including its flagship website at http://www.ancestry.com/.

Forward-looking Statements

This press release contains forward-looking statements. These statements relate to future events or to future financial performance and involve known and unknown risks, uncertainties, and other factors that may cause our actual results, levels of activity, performance, or achievements to be materially different from those anticipated in these forward-looking statements. In some cases, you can identify forward-looking statements by the use of words such as "may," "could," "expect," "intend," "plan," "seek," "anticipate," "believe," "estimate," "predict," "potential," or "continue" or the negative of these terms or other comparable terminology. You should not place undue reliance on forward-looking statements because they involve known and unknown risks, uncertainties and other factors that are, in some cases, beyond our control and that could materially affect actual results, levels of activity, performance, or achievements.

Factors that could materially affect actual results, levels of activity, performance or achievements, and our ability to execute on our business strategy include those listed under the caption "Risk Factors" of Ancestry.com's Prospectus dated November 5, 2009.

We assume no obligation to publicly update or revise these forward-looking statements for any reason, whether as a result of new information, future events, or otherwise.

(1) Monthly churn is a measure representing the number of subscribers that cancel in the quarter divided by the sum of beginning subscribers and subscriber additions during the quarter. To arrive at monthly churn, we divide the results by three.

ACOM-C

SOURCE Ancestry.com Inc.

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