March 22, 2010, Inc. Promotes Eric Shoup to Senior Vice President of Product

PROVO, Utah, March 22, 2010 /PRNewswire via COMTEX News Network/ --, Inc. (Nasdaq: ACOM), the world's largest online family history resource, today announced the promotion of Eric Shoup to Senior Vice President of Product. Eric leads product management and design for the global platform among other managerial responsibilities. In this new position, Eric will report to Tim Sullivan, Chief Executive Officer,, Inc.

"Eric has been instrumental in enhancing the tools we provide our growing subscriber base, including new search, collaboration and sharing capabilities," said Sullivan. "We are confident that under his leadership and creative direction, we can execute on our growth strategy and further enhance our position as the most comprehensive resource for family history research globally."

Since joining, Eric has improved the Company's product and design functions by successfully integrating new and existing talent from across the company, increasing emphasis on user research and developing and executing our strategy to deliver site improvements to better serve subscribers. He joined the Company in August 2008.

"This is an exciting time for genealogy, as mainstream audiences increasingly take interest in family history research," said Eric Shoup. "I look forward to continuing to improve our product platform to expand our business, delight our members and help new users find early success in this hobby."

Eric brings more than 15 years of product and general management experience to Prior to joining the Company, Eric was at eBay for over five years, where he largely focused on growing its eBay Stores product and ProStores business unit. In addition, Eric assembled and led eBay's global mobile product team. Prior to eBay, Eric was a Director of Product Management at Commerce One, a leading provider of B2B e-commerce solutions. Previously, he worked at US Interactive designing and managing consumer e-commerce and marketing Web sites for established companies such as Lexus and Wellcome Supermarkets (Hong Kong).

About Inc. (Nasdaq: ACOM) is the world's largest online family history resource, with over one million paying subscribers. The company has digitized and put online over four billion records over the past 13 years. Ancestry users have created over 14 million family trees containing nearly 1.5 billion profiles. has local Web sites directed at nine countries, including its flagship Web site at



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